
About Luca
From school leaver to President's Club at 23.
I left school at 18 without a plan and without a degree. Every graduate scheme I applied to rejected me before the first call.
My first tech sales job lasted six tough months. The company wasn't the right fit, and I nearly walked away from sales entirely.
Instead I spent the next year and a half in telesales, making tens of thousands of cold calls from my room with a headset, working remotely. It wasn't glamorous, but that's where I learnt to pick up the phone and not be afraid of rejection, the foundation everything else was built on.
That grind paid off. I then joined a fast-growing US SaaS company as an SDR, got promoted to AE, and hit President's Club after achieving 170% of my revenue target in a hybrid quota role split between revenue and demo targets.
Now I help people who look like the old me build the skill stack that gets them hired. My path wasn't linear, and yours doesn't have to be either.
- 2022
- First SDR role
- 2024
- Promoted to AE
- 2025
- President's Club
- 2026
- Founded FTSJ
