Land your first tech sales job, coached by a President's Club rep.

An 8-week coaching programme for career changers ready to leave retail, shift work, or any dead-end job, for a real career in tech sales.

8 wks
Programme length
1:1
Direct founder access
100%
Live coaching

Coaching proof

How I helped Ardi land his first SDR role in London.

Before the structured programme existed, I coached Ardi 1:1 with informal CV feedback and interview prep. His result is proof of the coaching, not of the current 8-week curriculum.

"Luca gave me some really great expert advice on exactly how to position myself, and guided me along the entire interview process."
Ardi
Ardi
Landed an SDR role in London in just 57 days from first engagement with Luca.
Luca, Founder and Head Coach at First Tech Sales Job
Luca
Founder & Head Coach

About Luca

From school leaver to President's Club at 23.

I left school at 18 without a plan and without a degree. Every graduate scheme I applied to rejected me before the first call.

My first tech sales job lasted six tough months. The company wasn't the right fit, and I nearly walked away from sales entirely.

Instead I spent the next year and a half in telesales, making tens of thousands of cold calls from my room with a headset, working remotely. It wasn't glamorous, but that's where I learnt to pick up the phone and not be afraid of rejection, the foundation everything else was built on.

That grind paid off. I then joined a fast-growing US SaaS company as an SDR, got promoted to AE, and hit President's Club after achieving 170% of my revenue target in a hybrid quota role split between revenue and demo targets.

Now I help people who look like the old me build the skill stack that gets them hired. My path wasn't linear, and yours doesn't have to be either.

2022
First SDR role
2024
Promoted to AE
2025
President's Club
2026
Founded FTSJ

Who this is for

Built for people stuck in the wrong job.

You've been stuck in retail, hospitality, admin, shift work, or a dead-end desk job for a while now, watching the ceiling stay exactly where it was on day one. The pay is capped, and you're tired of watching people your age move ahead in careers with real progression.

You don't have a degree, or you have one that isn't opening doors. Every application you send disappears, and you're starting to wonder if the problem is you. It's not. You just don't know what tech sales actually looks for yet, or how to prove you can do it.

That's who this programme is built for, whether you've been stuck for years or you're a recent school leaver or graduate who wants to skip that altogether and start building a real career now.

Everything in this programme is aimed at getting you your first SDR offer.

Programme outcome

From invisible applicant to hired SDR.

1Current state

Applying and ignored

You're sending out applications that go nowhere, and you don't know if the problem is your CV, your background, or something you're not seeing.

2Transformation

8 weeks of coached implementation

No more guessing. Every week you're doing the actual work, on calls, in front of real objections, rebuilding what recruiters see, until it's second nature.

3Desired future

First tech sales offer, on your terms

Real interviews in your inbox, and the confidence that you finally know how to get picked.

Everything included

Live weekly coaching with real deliverables.

Weekly live call

One hour live call each week, one to one with me. Entirely focused on you.

CV rebuild

Full teardown and rewrite using language that hiring managers actually respond to.

LinkedIn optimisation

Positioning, headline, banner and content strategy that gets recruiters into your inbox.

Interview preparation

Structured prep for every stage: screener, hiring manager, mock call, panel.

Cold call roleplay

Most people dread this part before they start. By week 6, it's just another skill you've built.

Job search strategy

How to find the companies actually hiring SDRs, and spot the ones worth applying to before you send a single application.

Community & 1:1 support

Direct WhatsApp access to me between sessions, plus optional 15-minute 1:1 check-ins whenever you need extra clarity.

Templates & playbooks

Outreach cadences, call scripts and objection-handling frameworks built for the SDR role you're stepping into.

Programme weekly plan

Eight weeks. Sequenced for your first offer.

Understand the tech sales landscape, the SDR role, and how to position yourself as a hireable candidate regardless of background.

Why this is different

The difference is implementation.

Generic online course
First Tech Sales Job
Format
Pre-recorded videos
Weekly live coaching with Luca
Feedback
Rarely, if at all
Direct feedback on your CV, LinkedIn and roleplays
Cold calling
Theory only
Live roleplay against real objections
Support
Community forum
Direct WhatsApp access
Accountability
You're on your own
Weekly checkpoints & progress reviews
Outcome
A completion certificate
A tech sales offer

Founder programme

You work directly with the founder, every week.

You work directly with me, every week, one to one. Every session is entirely focused on you. I've already coached one person with no prior experience through the entire process, from first interview to job offer. As more people join, some sessions may run as small groups, but for now, it's just us.

Programme structure
Format
1hr live call per week, one to one + implementation
Access
Direct WhatsApp access to me
Duration
8 weeks
Commitment
~2–3 hours per week
Extras
Optional 15-minute 1:1 check-ins

Pricing

What's included.

Founding Member
£497GBP

One-time payment. Payment plans available at checkout.

  • 8 weeks of live weekly coaching with me
  • CV rebuild & LinkedIn rework
  • Cold call roleplay & interview preparation
  • Job search strategy to find and target real openings
  • Direct WhatsApp access between sessions
  • Templates & playbooks
  • Optional 15-minute 1:1 check-ins
Enrol today

Secure your seat instantly, or book a free strategy call to talk it through first.

Completion guarantee: attend every live call, submit your CV and LinkedIn work, and hit your weekly outreach targets. If you still haven't landed an interview within 30 days of the programme ending, you'll get an additional 30 days of 1:1 coaching from me at no extra cost. Hiring decisions are made by employers, so I can't promise an offer, only that I'll get you interview-ready.

FAQ

Common questions.

Can't find what you're looking for? Book a strategy call and ask me directly.

One to one. Eight weeks of coached work towards your first SDR offer.

Enrol today and get started right away, or book a free strategy call with me to talk it through first.