Land your first tech sales job, coached by a President's Club rep.

An 8-week coaching programme for career changers ready to leave retail, shift work, or any unfulfilling job, for a career with real progression in tech sales.

8 wks
Programme length
1:1
Direct founder access
100%
Live coaching
Luca, Founder and Head Coach at First Tech Sales Job
Luca
Founder & Head Coach

About Luca

From school leaver to President's Club at 23.

I left school at 18 without a plan and without a degree. Every graduate scheme I applied to rejected me before the first call.

My first tech sales job lasted six tough months. The company wasn't the right fit, and I nearly walked away from sales entirely.

Instead I spent the next year and a half in telesales, making tens of thousands of cold calls from my room with a headset, working remotely. It wasn't glamorous, but that's where I learnt to pick up the phone and not be afraid of rejection, the foundation everything else was built on.

That grind paid off. I then joined a fast-growing US SaaS company as a Sales Development Representative (SDR), got promoted to an Account Executive (AE), and hit President's Club after achieving 170% of my revenue target in a hybrid quota role split between revenue and demo targets.

Now I help people who look like the old me build the skills that get them hired. My path wasn't linear, and yours doesn't have to be either.

2022
First SDR role
2024
Promoted to AE
2025
President's Club
2026
Founded FTSJ

Coaching proof

How I helped Ardi land his first SDR role in London.

Before the structured programme existed, I coached Ardi 1:1 with informal CV feedback and interview prep. His result is proof of the coaching, not of the current 8-week curriculum.

"Luca gave me some really great expert advice on exactly how to position myself, and guided me along the entire interview process."
Ardi
Ardi
Landed an SDR role in London in just 57 days from first engagement with Luca.

Who this is for

Built for people stuck in the wrong job.

You've been stuck in retail, hospitality, admin, shift work, or an unfulfilling desk job for a while now, watching the ceiling stay exactly where it was on day one. The pay is capped, and you're tired of watching people your age move ahead in careers with real progression.

You don't have a degree, or you have one that isn't opening doors. Every application you send disappears, and you're starting to wonder if the problem is you. It's not. You just don't know what tech sales actually looks for yet, or how to prove you can do it.

That's who this programme is built for, whether you've been stuck for years or you're a recent school leaver or graduate who wants to skip that altogether and start building a career that offers real progression now.

Everything in this programme is aimed at getting you your first SDR offer.

Programme outcome

From invisible applicant to hired SDR.

1Current state

Applying and ignored

You're sending out applications that go nowhere, and you don't know if the problem is your CV, your background, or something you're not seeing.

2Transformation

8 weeks of coached implementation

Every week you're sharpening how you position yourself and rebuilding what recruiters see.

3Desired future

Ready for your first tech sales offer

You'll have everything you need to confidently walk into a hiring process and know how to get picked.

Everything included

Live weekly coaching with real deliverables.

Weekly live call

One hour live call each week, one to one with me. Entirely focused on you.

CV rebuild

Full rewrite in language that hiring managers respond to.

LinkedIn optimisation

Make your profile work for you before your application even lands.

Interview preparation

Structured prep for every stage.

Cold call roleplay

How to open a call, handle objections and close one. Practised until you feel comfortable.

Job search strategy

How to find the companies hiring Sales Development Representatives.

Support between sessions

Direct WhatsApp access to me.

Outreach frameworks

Tools to help you know exactly what to say and how to talk to people who might buy from you.

Programme weekly plan

Eight weeks. Sequenced for your first offer.

Understand the tech sales landscape, the SDR role, and how to position yourself as a hireable candidate regardless of background.

Why this is different

The difference is implementation.

Generic online course
First Tech Sales Job
Format
Pre-recorded videos
Weekly live coaching with Luca
Feedback
Rarely, if at all
Direct feedback on your CV, LinkedIn and roleplays
Cold calling
Theory only
Live roleplay
Support
Community forum
Direct WhatsApp access
Accountability
You're on your own
Weekly checkpoints & progress reviews
Outcome
A completion certificate
Ready for a tech sales offer

Founder programme

You work directly with Luca himself, every week.

You work directly with me, every week, one to one. Every session is entirely focused on you. I've already coached one person with no prior experience through the entire process, from first interview to job offer. As more people join, some sessions may run as small groups, but for now, it's just us.

Programme structure
Format
1hr live call per week, one to one + implementation
Access
Direct WhatsApp access to me
Duration
8 weeks
Commitment
~2–3 hours per week

Pricing

What's included.

Founding Member
£497GBP

One-time payment. Payment plans available at checkout.

  • 8 weeks of live weekly coaching with me
  • CV rebuild & LinkedIn rework
  • Cold call roleplay & interview preparation
  • Job search strategy to find and target real openings
  • Direct WhatsApp access between sessions
  • Outreach frameworks
Enrol today

Secure your seat instantly, or book a free call with me to talk it through first.

Completion guarantee: attend every live call, submit your CV and LinkedIn work, and hit your weekly outreach targets. If you still haven't landed an interview within 30 days of the programme ending, you'll get an additional 30 days of 1:1 coaching from me at no extra cost. Hiring decisions are made by employers, so I can't promise an offer, only that I'll get you interview-ready.

FAQ

Common questions.

Can't find what you're looking for? Book a call and ask me directly.

One to one. Eight weeks of coached work towards your first SDR offer.

Enrol today and get started right away, or book a free call with me to talk it through first.